Qualitative Research

Research Tech offers the following qualitative services:

• Research design
• Discussion guide and screener development
• Respondent recruitment
• Moderation
• Post Group Debriefings
• Transcription services- see our services page for more detail
• Reporting - Topline, Full reporting in Word or Powerpoint and edited Video reports.
• Presentation of findings

Methodologies

Face-to-face moderation, including:

• Focus groups
• Advisory boards / round tables
• Dyads / triads
• One-on-one interviews
• On-Site Mobile Research 

In-Depth Telephone Interviews

• Technology used includes WebEx, GoToMeeting, Skype

Online qualitative research, including:

• Online Bulletin Boards
• Online social community interaction

Diary Research

Observational research

• Home
• Work
• Shopalongs

Research Types

• New Product Development
• User Interaction/interface
• Customer and Employee Satisfaction
• Needs Assessment
• Positioning/Repositioning
• Logo Design
• Healthcare Related Needs