Qualitative Research

Research Tech offers the following qualitative services:

• Research design
• Discussion guide and screener development
• Respondent recruitment
• Moderation and In-depth interviewing
• Post Group Debriefings
• Transcription services- see our services page for more detail
• Reporting - Topline, Full reporting in Word or Powerpoint and edited Video reports.
• Presentation of findings

Methodologies

Face-to-face moderation, including:

• Focus groups
• Advisory boards / round tables
• Dyads / triads
• One-on-one interviews
• On-Site Mobile Research with specialists

In-Depth Web-based Telephone Interviews

• Technology used includes Civicom as well as other more standard platforms. 

Online qualitative research, including:

• Online Bulletin Boards
• Online social community interaction

Diary Research

Observational research

• Home (patients)
• Office / Labs

Research Types

• New Drug Development
• Patient and Prescriber Satisfaction
• Needs Assessment
• Positioning/Repositioning
• Logo Design
• Healthcare Related Needs